Crisis Communications

It seemed like just another work day at this national television network. But as employees entered the lobby, they had no idea that they would face a dangerous and frightening situation that would attract national media attention.

An armed gunman was taking hostages and threatening lives. Terrified victims were unsure of what the next few hours would hold for them. Fortunately, the safety of the captives was preserved and they were able to leave physically unharmed.

Following these harrowing events a media feeding frenzy descended upon them, leaving the victims inundated and frustrated. Our firm was able to provide direction, guidance and stability during a period of stress. By offering support and carefully explaining what media appearances would entail, We fostered an atmosphere where they were able to comfortably tell their stories on Oprah, Good Morning America and other reputable shows. This allowed them to reach out and begin healing while at the same time creating media friendly relationships.

Public Affairs and Issues Management

Various organizations had unsuccessfully attempted to overturn a piece of legislation over the course of its 17 year lifespan. Changing political environments and shifting public priorities had relegated the issue to the back burner. So when our client entered the arena, most considered its effort a lost cause.

Through grassroots action and media outreach, we were able to push our client’s name and this issue into the minds of news media and the American public. In under a year, our client emerged as one of the most recognizable players in the non-profit political advocacy world.

After nearly two decades on the books, our client was able to play a pivotal role in the repeal of this law. By working tirelessly to orchestrate messaging, to secure timely placements and to book strategic interviews, as well as strengthening new media engagement, our firm was able to help our clients effect historic change.

Reputation Management

An institution which spans almost 200 years of history in Washington, D.C., found itself at the forefront of a battle for which it was not necessarily prepared. Home to presidents, members of Congress and visiting dignitaries, our client was taking the lead on a civil rights issue that was set to divide not only its membership but also its affiliations.

Taking into consideration the institution’s long-standing history of advocacy and outreach to the community, we were able to provide a narrative that was true to its core beliefs and functions. Our client was able to ride out this volatile period and retain its reputation as a pillar of the community.

Social and Digital Media

An up-and-coming advocacy group was beginning to pursue its mission to change views on women and the military. They were receiving regular media hits, but were unable to move their base from a social media angle.

Our client needed to tell a narrative in social and digital outlets that attracted new media users and engaged those who had been exposed to the organization’s work through traditional media. By adding personal stories of triumph, motivations for doing this work and illustrations of how the group is achieving its goals, our firm was able to assist our client in building an online community of support. This online community of supporters gives our client a wider reach in their overall messaging and effectiveness.